You've heard about social media, but how do you make it work for your business? This is where we can help you understand how to utilise this marketing channel for your business and get results!
What Is Social Media?
It's an online platform which allows users to interact with one another in a social capacity. The first online social media channels started to popup around the late 1990's and during the early to mid 2000's with websites like SixDegrees, Friendster, MySpace, LinkedIn, Twitter, and Facebook (known then as "The Facebook"), just to name a select handful.
Facebook is the one which everyone has heard of, which took off in the late 2000's. The website was originally created as a social networking website for college students, however was re-branded to be "Facebook" and was developed so it is opened for the general public, so anyone could sign up.
Social Media platforms today which Australians mainly use are...
Importantly, not all Social Media platforms are the same, or have the same audience. For instance, LinkedIn is an employment orientated social media website which caters for businesses and professionals. Your profile on this website is created in a way which makes it look more like a curriculum vitae (CV) or resume, allowing others to view and connect.
Targeted Consumer Marketing
The beauty of marketing on Social Media websites allows you to pin point consumers in more detail and at a greater capacity then what you can do on other marketing platforms. It's imperative that you understand what social media channel is best to market your product or service on.
Your next steps
We can help get your business or organisation set up on the right social media platform, and market your products and services to consumers which fit more closely to your customer profile. We do this by creating marketing strategies on various social media websites which are relevant to engage your targeted audience.
If you would like more information on any of these services please contact us. Feel free to give us a call on +61 2 9904 6705.