North Parade

Responsive Website Design

You may have heard this term before, however what is Responsive Website Design? What does it mean? Below we explain why responsive webite design is important for your business.

The Rise and Rise of Mobile…

If I told you there are now 24 million mobile phone subscribers in Australia, you’d probably think I was making it up! After all, we only have 23 million people - so how can that be?

It is however, a fact. Australia is one of the few countries that has more mobiles phones than people and we have one of the fastest take-ups of mobile technology in the world. In fact, more people now access the web on mobile devices than computers.

Which begs the question... "What are you doing about the mobile web in your business?" And if the answer is nothing, you are missing out on a huge potential market!

Mobile usage is growing like crazy, but did you know, Google actually gives preference to sites that are mobile friendly?

What is a Responsive Website?

Put very simply, an effective website is designed specifically to cater for different screen sizes, including the limited size of your mobile. An average non-responsive website simply can’t cope with mobile screen sizes and is often totally useless.

And sure, you can scale up parts of a non-responsive website and if you have enough time and patience, you can scroll around and probably work out roughly what the site is all about. But in this crazy, instant world we live in - who has the time to do that? Why make it hard for consumers to view your website on a mobile or other responsive device?

This is why you now need a responsive website which is mobile friendly.

How it works

There are two basic ways to handle this...

  • You can have a dedicated mobile site so when someone finds your site on the net, your website will automatically detect they are on a mobile device and redirect visitors to your mobile site, instead of your regular (desktop) site.
  • Or you can have your site created with what is called "responsive website design" to make your website adjust its layout to cater for the abnormal and smaller mobile screen sizes. This is the approach which we recommend for most businesses.

The Major Advantages

Having a responsive website offers a number of advantages. Firstly, it caters for the limited screen space and offers easy navigation and access to critical information. It can also have interactive maps that can geo-locate where the user is and supply directions of how to get to your nearest location and other handy features, like videos and photo galleries, and automatic telephone connection straight through to your business.

Plus, because mobile devices are now the primary way most people connect to the web, Google actually gives preference to mobile friendly websites.

Isn't it time you went responsive?

If you would like more information about creating a responsive website or converting your existing website to cater for mobile users, please give us a call on +61 2 9904 6705 or hit the Contact Us button below.

+61 2 9904 6705

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